The Essence of Responsive Logos

To provide a comprehensive user experience across multiple mediums, a true responsive design isn’t limited to context or shrinking content on a page. Subtle design considerations, such as the icons and logos should also be flexible enough to follow similar contextual responsive principles.

A few years ago, this crazed, demented talk of altering a logo would have been dubbed as a design taboo, earning you the wrath of the holier-than-thou branding moguls. But today, with a probability that a company will use its logo on anything from a mammoth billboard to a tiny smart watch, the initial shock at the scandalous “responsive logo” idea is wearing off. (…)

The Designer’s Guide To Responsive Logos, by Evan Brown | JUST CREATIVE

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