O plano ambicioso do jornal “The New York Times”

The main goal isn’t simply to maximize revenue from advertising—the strategy that keeps the lights on and the content free at upstarts like the Huffington Post, BuzzFeed, and Vox. It’s to transform the Times’ digital subscriptions into the main engine of a billion-dollar business, one that could pay to put reporters on the ground in 174 countries even if (OK, when) the printing presses stop forever. To hit that mark, the Times is embarking on an ambitious plan inspired by the strategies of Netflix, Spotify, and HBO: invest heavily in a core offering (which, for the Times, is journalism) while continuously adding new online services and features (from personalized fitness advice and interactive newsbots to virtual reality films) so that a subscription becomes indispensable to the lives of its existing subscribers and more attractive to future ones. “We think that there are many, many, many, many people—millions of people all around the world—who want what The New York Times offers,” says Dean Baquet, the Times’ executive editor. “And we believe that if we get those people, they will pay, and they will pay greatly.” (…)

THE NEW YORK TIMES CLAWS ITS WAY INTO THE FUTURE, by Gabriel Snyder @ WIRED

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