Arun Chaudhury, director criativo da campanha de Bernie Sanders, explica porque é que perder nem sempre significa perder.
“The main thing on Bernie Sanders 2016 that will be influential on all campaigns that come after it is the acceptance that your message can actually be at the heart of everything you do,” says Chaudhury. “Understand what the message is, make that into a narrative, and then imbue every single piece of content we make with that. Whether that’s an email, whether that’s a graphic, whether that’s a video.”
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