Storytelling works. It can help you connect with an audience, build trust, gain buy-in and sell more. But while experts agree that storytelling is the most effective way to convey information, it’s getting harder than ever to stand out and be heard.
So what makes a story powerful and how can you better leverage stories in a business environment? It comes down to a powerful combination of science and art. If you can master that combination, you can engage and inspire teams, build better businesses, and move audiences to action. (…)
Para ler, na íntegra, na Adweek.